Chanel S.A., commonly known as Chanel, is a Parisian fashion house founded by the late couturier Coco Chanel, recognized as one of the most chic in the haute couture. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in the luxury and haute couture fashion industry. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer.
Creative Director at Chanel, Jacques Helleu followed Coco Chanel's credo, having designed the first Chanel watch named 'Premiere' in 1987. The first model of the Chanel J12 watches line was introduced in 2000.
In 2005, Chanel designers introduced the J12 line into the area of Fine Jewelry timepieces - they developed the jewelry watch that was equipped with the tourbillion. Chanel asked experienced Swiss watchmakers to develop the exclusive 'CHANEL O5-T.1' movement.
In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Сhanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model.
In 2008, Chanel initiated the partnership with Audemars Piguet, having developed the 'J12 calibre 3125', equipped with an innovative automatic movement - CHANEL AP - 3125, the fusion of the AP 3120 movement and Chanel 'J12' ceramic.