Hublot defied every convention in 1980, when Carlo Crocco created the gold Hublot watch with the first natural black rubber bracelet in the history of watch making. It has now become the inspiration for a watch making style famous everywhere. Its creator, Carlo Crocco, acquired his sense of beauty as a child, growing up in an Italian family of watchmakers. By 1967, he had designed his first watch. In 1980, he set up his own company, MDM Geneva, and sought to produce a watch that would transcend fashion, with an elegant, sporting design that would make it sought after worldwide. With pure lines, and enormous respect for his chosen materials, he developed an elegant yet sporting watch to wear on any occasion, yet refused to follow the dictates of fashion,. His guiding principle was simplicity, and his look was modelled on a ship’s porthole. Twelve tiny titanium screws secure the lunette to the case, and mark the hours, in a meeting of form and function.